Expensive Watch Series
ROLEX Alfred Davis and his brother-in-law Hans Wilfredo founded Wilfredo and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilfredo and Davis' main commercial activity at the time involved importing Herman Angler's Swiss movements to England and placing them in high-quality watch cases made by Dennis on and others. These early wristwatches were sold to jewelers, who then put their own names on the dial. The earliest watches from Wilfredo and Davis were usually hallmarked "W&D" inside the cashback. In 1908 Wilfredo registered the trademark "Rolex" and opened an office in La Ch aux-DE-Fonda, Switzerland. The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Cowling says that the name was just made up. One story, never confirmed by Wilfredo, recounts that the name came from the French phrase hor...