Expensive Watch Series
ROLEX
Alfred Davis and his brother-in-law Hans Wilfredo founded Wilfredo and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilfredo and Davis' main commercial activity at the time involved importing Herman Angler's Swiss movements to England and placing them in high-quality watch cases made by Dennis on and others. These early wristwatches were sold to jewelers, who then put their own names on the dial. The earliest watches from Wilfredo and Davis were usually hallmarked "W&D" inside the cashback.
In 1908 Wilfredo registered the trademark "Rolex" and opened an office in La Ch aux-DE-Fonda, Switzerland. The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Cowling says that the name was just made up. One story, never confirmed by Wilfredo, recounts that the name came from the French phrase horologic exquisite, meaning "exquisite clockwork or as a contraction of "horological excellence. to want his watch brand's name to be easily pronounceable in any language. He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all its upper-case letters have the same size, can be written symmetrically. It was also short enough to fit on the face of a watch.
OMAGE
The forerunner of Omega, La Generale Watch Co, was founded at La Chaux-de-Fonds, Switzerland in 1848 by Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. In 1894, his two sons Louis-Paul and César developed a revolutionary in-house manufacturing and total production control system that allowed component parts to be interchangeable. Watches developed with these techniques were marketed under the Omega brand of La Generale Watch Co. By 1903 the success of the Omega brand led to La General Watch Co to spin off the Omega brand as its own company, and the Omega Watch Co was officially founded in 1903.
BREITLING
Breitling SA was founded in Saint-Imier, Bernese Jura by Leon Breitling in 1884.
Breitling watches are made in Switzerland using Swiss components. Breitling makes two movements: the calibre B01 and calibre B04, a B01 with an added GMT module. ETA and Valjoux are the primary suppliers of ebauches used in certain Breitling watches. The eauches are completed in the Breitling Chronometrie Workshops before undergoing COSC certification.
In 2009 Breitling developed the B01, a mechanical chronograph movement, used in the Breitling Chronomat 01, the first watch produced entirely by Breitling. The Chronomat has ever since used a Breitling movement with the latest addition (2012) to the range being the Chronomat GMT Limited, a limited edition watch; and the Breitling Chronomat 44 GMT, both with the B04 movement.
In April 2017 it was announced that Breitling had been sold to CVC Capital Partners for over $870m.
Alfred Davis and his brother-in-law Hans Wilfredo founded Wilfredo and Davis, the company that would eventually become Rolex SA, in London, England in 1905. Wilfredo and Davis' main commercial activity at the time involved importing Herman Angler's Swiss movements to England and placing them in high-quality watch cases made by Dennis on and others. These early wristwatches were sold to jewelers, who then put their own names on the dial. The earliest watches from Wilfredo and Davis were usually hallmarked "W&D" inside the cashback.
In 1908 Wilfredo registered the trademark "Rolex" and opened an office in La Ch aux-DE-Fonda, Switzerland. The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Cowling says that the name was just made up. One story, never confirmed by Wilfredo, recounts that the name came from the French phrase horologic exquisite, meaning "exquisite clockwork or as a contraction of "horological excellence. to want his watch brand's name to be easily pronounceable in any language. He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all its upper-case letters have the same size, can be written symmetrically. It was also short enough to fit on the face of a watch.
OMAGE
The forerunner of Omega, La Generale Watch Co, was founded at La Chaux-de-Fonds, Switzerland in 1848 by Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. In 1894, his two sons Louis-Paul and César developed a revolutionary in-house manufacturing and total production control system that allowed component parts to be interchangeable. Watches developed with these techniques were marketed under the Omega brand of La Generale Watch Co. By 1903 the success of the Omega brand led to La General Watch Co to spin off the Omega brand as its own company, and the Omega Watch Co was officially founded in 1903.
BREITLING
Breitling SA was founded in Saint-Imier, Bernese Jura by Leon Breitling in 1884.
Breitling watches are made in Switzerland using Swiss components. Breitling makes two movements: the calibre B01 and calibre B04, a B01 with an added GMT module. ETA and Valjoux are the primary suppliers of ebauches used in certain Breitling watches. The eauches are completed in the Breitling Chronometrie Workshops before undergoing COSC certification.
In 2009 Breitling developed the B01, a mechanical chronograph movement, used in the Breitling Chronomat 01, the first watch produced entirely by Breitling. The Chronomat has ever since used a Breitling movement with the latest addition (2012) to the range being the Chronomat GMT Limited, a limited edition watch; and the Breitling Chronomat 44 GMT, both with the B04 movement.
In April 2017 it was announced that Breitling had been sold to CVC Capital Partners for over $870m.
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